Transform your PEO Sales Training. Built by a PEO Insider. Designed for Your Reps.

Hiring great salespeople is only half the battle. Without proper onboarding and coaching, even top talent stalls. Most PEOs lack dedicated training staff—leading to inconsistent results, missed deals, and wasted time.

Solution: At PEO Sales Lab, we provide the structure, expertise, and PEO-specific training your team needs—so you can focus on growth, while we focus on getting your sales professionals performing at their best.

The
Problem

Selling PEO isn’t like selling anything else. It’s complex, consultative, and compliance-heavy.

Most small and mid-sized PEOs:

- Don’t have a dedicated trainer
- Rely on top reps to onboard new hires (pulling them out of the field)
- Send reps to generic sales programs that don’t fit the PEO model

The result? Inconsistent onboarding, slow ramp-up, missed quotas, and 35%+ annual turnover.

The PEO Sales Lab Solution

We deliver fractional, high-impact sales training that’s purpose-built for the PEO industry.

Our flagship program equips new hires with:
- A clear onboarding roadmap
- PEO-specific sales frameworks
- Live roleplays and interactive coaching
- Ongoing support to keep skills sharp year-round

It’s everything a full-time trainer provides — without the full-time cost.

Why It Works

Industry-Specific Expertise – 20+ years in HCM, 15+ in PEO-specific sales and training

Proven Sales Results – Training methods based on what worked with hundreds of closed PEO clients

Fractional & Flexible – Implement the training system you need; when you need it

Turnkey Systems – Standardized PEO training system you can use again and again

Meet Your Trainer

Russ Patterson
Army veteran, CPA-turned-sales leader, and former National Sales Consultant for Paychex PEO. Russ has trained hundreds of reps, sold hundreds of PEO clients, and knows exactly what it takes to succeed in this unique industry.

Contact Now